Data isn't alive?
The purpose of Proofenance is to gather and present relevant, sensitive information about a person. Proofenance completely understands that this is a worrying concept, with the long history of data breaches from poorly designed and maintained company systems.
A piece of information on its own doesn't carry much risk, however a collection of different pieces attributable to a real person absolutely does. When these pieces are kept in the same place, behind the same security methods, a data breach target is formed.
The data collection is commercially useful just once—at the Point of Sale. After this, the data will be archived for a length of time to satisfy any auditing or reporting requirements, or until an eviction request.
Evicting the data collection from Proofenance's systems will remove all traces from Proofenance's archive, but leave the individual disbursed pieces of information with their original sources.
This collection and eventual disbursement of information represents the Proofenance data lifecycle.